Articles on: Deliverability

Link & Image Validation

What is link validation?
Link validation is confirming the legitimacy and functionality of the links in your emails. This process works by double-checking that the URL used is correct, loads properly, and recipients end up in the right place.

What is image validation?
Image validation ensures that the images included in your emails are reachable, contain necessary attributes and CSS styling. One component of this involves checking the HTML parameters in the images included in your emails to ensure images display correctly for every recipient.


These both impact your email's deliverability, as broken links or images will trigger incoming spam filters. Testing the validation of your content prior to sending to your recipients is a Deliverability Best Practice.

Updated on: 07/22/2024

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